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01/20/10 - Congelio & Soler Capture Awards for 2009 Robert Soler, S.E Regional Manager of Grass Roots Beverage Distributing, along with Dino Congelio, Marketing and Events Coordinator for DNA Beverage Corp, were presented the Above and Beyond award for their outstanding contributions in 2009.While we here at DNA believe that it is a team effort and everyone has contributed to our organization this past year, we also feel that these two individuals went above and beyond in 2009 . Congratulations Dino and Robert! 
November 5, 2009
DNA Beverage Corporation Begins Distribution of Redline Extreme Beverages at Race Trac Convenience Stores
Grass Roots Beverage Continues its Florida Expansion
Boca Raton, FL - (Business Wire) - DNA Beverage Corporation (Pink Sheets: "DNAB"), makers of DNA Energy Drink® the highly acclaimed delicious tasting energy drink and DNA Beef Jerky the favorites of the action sports community announced today that its wholly owned distribution company, Grass Roots Beverage Corporation, has added VPX/Redline to its growing portfolio of quality food, beverage and supplement companies. Initially the Company will distribute the RTD, Extreme, Princess and Meltdown lines.
Redline is produced by Vital Pharmaceuticals, Inc./Red Line (VPX/Red Line) of Davie, Florida and is one of the top 100 beverage producers in the United States with annual estimated revenue of $150 million.
"Continuing to build our own Grass Roots distribution network is not only helping to grow the DNA brand label but those of others in a market with limited distribution opportunities. Every stop our trucks make with a new product aboard makes us more valuable to the retailer and ultimately produces more revenue for the Company" said, Ralph Sabella DNA's vice president of operations." Sabella added, "Initial Red Line distribution efforts are centering on 21 counties in northern Florida, including Tampa and Orlando. As an approved vendor we have begun to service Race Trac in in the territory. Race Trac has over 500 convenience/gas locations primarily in the southeast." concluded Sabella.
About DNA Energy Drink
DNA Energy Drink is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body's seven energy sources to maximize energy and improve awareness. DNA Energy Drink's three flavors, Citrus, Lemon Lime and Citrus Sugar Free comes in 16oz. cans and retails for a suggested retail price of $1.99. True to its action sports roots, DNA Energy Drink has earned national recognition through its title sponsorship in both Supercross and Motocross, reaching millions of fans and viewers. DNA is the new title sponsor of the DNA Shred Stix Yamaha Star Racing Team. DNA can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. DNA has strong recognition in action sports and stores that support these athletes and sport participants and is a regular at skate parks. Its 53 ft. DNA branded semi-trailer is a regular at events all over the country and regularly supports its retailers and distributors. For more information about DNA Energy Drink, its athletes and sponsorships, please visit:
About Grass Roots BeverageTM Grass Roots Beverage was created by DNA in order to get its own DNA Energy Drink® to market. A severe lack of distribution opportunities for new non-alcoholic brands in a market dominated by products controlled by Coke, Pepsi and Arizona, by building the platform to address our own needs, we have become a very attractive alternative for other quality manufacturers, with similar distribution hurdles to overcome. www.grassrootsbeverage.com Safe Harbor Forward-Looking Statements To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made. Contacts DNA Beverage Corporation Darren M. Marks, 954-970-3826 This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Health International Products, Inc. Press Release August 14, 2009 – St. Petersburg, FL – Health International Products, Inc. (HIP) , a manufacturer of nutritional supplements utilizing the patented INNERCAP® multi-phase, multi-compartment delivery system and makers of the “16 hours of energy™” energyXcentric® announced today the agreement for distribution of their energyXcentric® product for the state of Florida is with Grass Roots Beverage Co. Under the agreement, GRB’s team will set energyXcentric® over the next 60-90 days and maintain the product with their direct store delivery team. HIP will be announcing a major marketing campaign soon to support those locations carrying the EXC brand. “GRB is the industry’s newest monster in the energy drink and DSD category and HIP is extremely excited to have partnered with such a well run, finely tuned managing machine such as GRB,” Peter Laskowski, President of Health International Products, Inc. said in a statement. “HIP partnered with this distributor of the best tasting energy drink on the market, DNA, because thinking outside the box is what drives them and their professionalism and class is displayed in every account. HIP looked at several companies within their home state of
FOR IMMEDIATE RELEASE September 3, 2009 DNA Beverage Corporation Moves Operations to Larger Warehouse Facilities Explosive Growth of Distribution Operation Coupled with New Brand Opportunities Necessitates Relocation Boca Raton, FL - (Business Wire) – DNA Beverage Corporation (Pink Sheets: “DNAB”), makers of DNA Energy Drink® the highly acclaimed delicious tasting energy drink and a favorite of the action sports community announced today that it recently completed its relocation to larger facilities in order to better manage its growing operations. As recently announced, DNA’s Grass Roots Beverage Company (“GRB”) was created to distribute and service DNA Energy Drink® in a limited market but has become a full fledged statewide operation. Now with satellite warehouses in “Relocation has already resulted in significant cost saving benefits. With more than twice the storage area we are able consolidate shipments under one roof and eliminate outside storage, handling and shipping fees. Docks and ramps suitable for servicing trailers and other delivery vehicles have enabled us to streamline the loading and unloading process thereby reducing man-hours not only for ourselves but our Ralph Sabella, the Company’s Vice President of Operations said, “this facility gives us the opportunity to expand our portfolio of clients by providing a distribution alternative in a market where distribution is dominated by Coca-Cola, About DNA Energy Drink DNA Energy Drink is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body’s seven energy sources to maximize energy and improve awareness. DNA Energy Drink’s three flavors, Citrus, Lemon Lime and Citrus Sugar Free comes in 16oz. cans and retails for a suggested retail price of $1.99. True to its actions sports roots, DNA Energy Drink has earned national recognition through its title sponsorship of the DNA/Butler Brothers Racing Team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans and viewers. DNA energy Drink can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. DNA has strong recognition in action sports and stores that support these athletes and sport participants and is a regular at skate parks. It’s two 53 ft. DNA branded semi-trailers are regulars at events all over the country and regularly supports its retailers and distributors. Grass Roots Beverage Company is a Statewide Distributor and is 100% Owned by DNA Beverage Corporation. Originally created to service DNA Energy Drink® in a limited market Grass Roots has grown into full statewide operation with satellite warehouses in For more information about DNA Energy Drink, its athletes and sponsorships, please visit: Safe Harbor Forward-Looking Statements To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made. Contacts DNA Beverage Corporation Darren M. Marks, 954-970-3826
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